The goal
ZenaTech, a public technology company building AI-powered drones, wanted to be seen as a leader in AI drones and automation, and to build visibility and credibility with investors and the business community at a critical stage of its growth.
What we did
Here's how we put ZenaTech in the spotlight:
- Researched the most relevant outlets across technology, retail, business, aviation and drones, supply chain and logistics, and military and defence
- Created and refined ZenaTech's key messages for each industry
- Attended weekly strategy meetings with Linda Montgomery, VP of Corporate Development and Investor Relations, and worked with the Brandpoint content team on articles for publication
- Pitched the story to business editors and trade reporters, and kept uncovering new opportunities
- Built a target list of industry trade shows for ZenaTech to exhibit at
- Created story pitches for local media in every city where ZenaTech has an office, for U.S. media, and for leading industry publications
The result
More than a dozen earned media placements, led by a feature story on the front page of the Toronto Star's business section on Saturday, May 17, 2025 — the paper's highest-circulation day of the week. ZenaTech was also covered by Commercial UAV News, Inbound Logistics and seven stories in The Droning Company.
Where it ran
- Toronto Star, front of the business section (May 17, 2025)
- Commercial UAV News: ZenaDrone expands drone-as-a-service ↗
- Inbound Logistics: How is AI transforming drone operations? ↗
- The Droning Company: How will tariffs on China affect the U.S. drone industry? ↗
- The Droning Company: After AI, quantum computers ↗
- The Droning Company: Google/Alphabet sets the latest tech trend ↗
- The Droning Company: Drone operations and demand skyrocketing ↗
- The Droning Company: How quantum computers can change droning ↗
- The Droning Company: Self-flying AI drones are transforming warehouses ↗
- The Droning Company: ZenaTech opens BVLOS drone testing facility in Turkey ↗
“Nelson was conscious and resourceful in helping ZenaTech plan and do outreach for our initial PR media program... giving ZenaTech powerful visibility and credibility at a critical stage of our growth!”
LINDA MONTGOMERY — VP OF CORPORATE DEVELOPMENT AND INVESTOR RELATIONS, ZENATECH