The goal
PredictMedix AI is a Toronto health-tech company, listed on the Canadian Securities Exchange, that uses artificial intelligence to keep people safer at work, in public places and in hospitals. Its Safe Entry Station checks a person’s vital signs and screens for impairment in seconds. When PredictMedix hired us in February 2023, the goal was clear: put this technology in front of the people who mattered most: customers, investors and the media in Canada and the U.S.
What we did
One technology, three very different stories: shorter waits in hospital emergency rooms, a faster and fairer way to test for impairment in the U.S. cannabis market, and managing risk around the world in seconds for investors. We matched each story to the newspapers, magazines and TV shows that cover health tech, cannabis and investing, and pitched the reporters and producers ourselves. We also prepared co-founder and Chief Operating Officer Dr. Rahul Kushwah for every interview. The result was coverage in the Toronto Star, LA Weekly, Investor’s Digest of Canada and Canadian Healthcare Technology, plus a TV interview on Ticker News, and more.
The result
A Toronto Star feature in September 2023, “AI scanner could shorten hospital triage times,” followed by LA Weekly, Investor’s Digest of Canada, Canadian Healthcare Technology, a Ticker News TV interview and more.
Where it ran
Toronto Star“AI scanner could shorten hospital triage times” · September 2023
LA Weekly“Is AI impairment testing next for cannabis?”
Investor’s Digest of Canada“Global risk management in a matter of seconds”
Ticker News TVInterview on AI impairment scanningTap any clipping to zoom in.
Published in the Toronto Star, September 2023